Project Brief: Elmer AR Experience (Snap Camera Kit) 1. Project Overview We are commissioning the development of a single augmented reality (AR) experience using Snap Camera Kit for the children’s book character Elmer. The experience will combine: A 3D animated character model A 2D frame overlay (pre-supplied) Audio A selfie AR filter This experience must align precisely with previously approved Elmer character models and brand guidelines. 2. Objectives Create a high-quality, child-friendly AR interaction featuring Elmer. Maintain strict brand and visual accuracy (Elmer is trademarked). Deliver a polished, engaging, and technically stable Snap Camera Kit experience. Ensure consistency with previously approved Elmer 3D models. 3. Assets & Inputs Provided by Client: Previously approved 3D Elmer models (from last year) Reference images showing both sides of Elmer (for precise colour layout) Approved 2D overlay frame (attached) To Be Created: New AR scene built in Snap Camera Kit Friendly waving animation Audio integration Selfie AR filter concept and execution 4. 3D Character Requirements Character: Elmer (existing approved model to be used as base reference) Visual Accuracy: The exact colour layout on both sides of Elmer’s skin must be followed precisely. Colour blocks and pattern placement must match reference images exactly. No reinterpretation or stylisation of pattern placement. Final build must match previously approved look and feel. Animation: Elmer should: Face the camera Look friendly and welcoming Gently wave at the camera using his trunk Animation should be: Simple Loopable Smooth and child-friendly Not overly exaggerated 5. 2D Overlay Use the supplied overlay frame. Ensure: Correct positioning within Snap Camera Kit No obstruction of key character elements (especially face and trunk) Safe margins respected across device types Optimise for mobile performance. 6. Audio Include appropriate audio within the experience. Tone should be: Warm Friendly Suitable for young children Final audio direction to be agreed before implementation. Ensure audio is properly compressed and optimised for Snap performance. 7. Selfie AR Filter Objective: Create a simple, engaging selfie-based filter inspired by Elmer. Creative Direction: Open to creative recommendation from developer, with initial ideas including: A colourful Elmer-style trunk overlay on the user’s face Alternatively, colourful Elmer-inspired ears Requirements: Must feel on-brand Should be lightweight and performant Avoid overcomplication Must be suitable for children Ensure placement tracks accurately and feels natural Final concept to be approved before production. 8. Technical Requirements Built using Snap Camera Kit Optimised for mobile devices Efficient asset sizes Smooth animation loop Stable face tracking (for selfie filter) Final build ready for deployment within agreed environment 9. Compliance & Brand Considerations Elmer is a trademarked character. Colour layout and proportions must strictly match approved references. No deviations without written approval. All work must align with existing licensed visual standards. 10. Deliverables Completed Snap Camera Kit AR experience including: 3D animated Elmer scene Integrated overlay Audio implementation Functional selfie filter Preview build for review Final optimised production build