PROJECT BRIEF: PRIVATE ELITE EDUCATION & ADVISORY WEBSITE (UHNW / EXECUTIVE LEVEL) PLEASE READ CAREFULLY BEFORE BIDDING! Project Overview I am seeking an experienced web designer to design and build a high-end website for a private, elite education and advisory practice working with UHNW families and senior professionals. This is education at the highest level: bespoke, one-to-one, discreet, and often delivered privately or while travelling internationally. The benchmark is Spears 500–level positioning (e.g. top-tier UK private tutors and family-office-adjacent education firms). This is not a mass-market education, tutoring marketplace, or online learning platform. Objectives • Establish immediate credibility with UHNW families and senior executives • Position the practice as elite private education, not a school • Signal discretion, selectivity, and intellectual authority • Support private introductions, referrals, and confidential enquiries Scope of Work 1. Website Design & Build • 6 pages total • Minimalist, editorial, timeless design • Desktop + mobile responsive • Built in Webflow, WordPress, or equivalent (designer to recommend) 2. Pages Required Home The Work (Executive & Elite Education) Elite & Travelling Tutoring Who We Work With About the Founder Request a Confidential Consultation No blog. No testimonials page. No e-commerce or booking system. The tone should feel closer to: private tutor to UHNW families / intellectual advisory / bespoke education, not a school or education startup. Design Direction (Non-Negotiable) Look & Feel • Quiet luxury • Private advisory / elite education • Editorial, restrained, confident • Must age well (no trends) Colour Palette • Charcoal / near-black • Warm off-white / parchment • Muted grey • One subtle accent only (e.g. antique brass / muted gold) Typography • Serif headline font (authority, legacy) • Clean sans-serif body font • Strong hierarchy and generous white space Content All written content will be provided by me. The designer’s role is layout, pacing, typography, and visual coherence. Functional Requirements • Simple enquiry form (max 4 fields) • No live booking calendar • No automated sales emails • GDPR-compliant contact handling Ideal Designer Profile This project is suitable only for designers who: • Have worked on UHNW, luxury, private client, or elite education sites • Understand discretion and restraint • Are strong in typography and editorial layout • Can work confidently with minimal copy and negative space Please do not apply if your work is primarily: • SaaS • Online courses • Mass-market education platforms • Influencer or personal brand sites Proposal Requirements Please include: 2–3 relevant portfolio links (luxury / private / editorial preferred) Recommended platform Wordpress 5 Days completion timeline Fixed-price quote Concise, serious proposals only.