I’m launching a new online chocolate brand and need the entire ecommerce experience designed from the ground up. This is not a refresh—I’m starting with a blank canvas—but I do have a reference site that nails the mood and flow I’m after, which I’ll share once we connect. Scope I want a smooth, visually indulgent storefront that guides shoppers from a striking hero image through flavour-rich product pages right into a friction-free checkout. You’ll craft the UX architecture, establish a cohesive design system (colour palette, typography, components), and deliver responsive high-fidelity mock-ups for desktop and mobile. Key screens include the homepage, collection grid, product detail with ingredient callouts, cart, checkout, and a lightweight account area. The aesthetic should feel elegant and luxurious without sacrificing modern clarity—think generous white space, refined type, and mouth-watering photography. I prefer collaborating in Figma so we can iterate quickly. I’ll supply the logo, draft copy, and product shots; you bring the creative direction, layout expertise, and interaction polish. Deliverables • Complete Figma file covering all pages in desktop and mobile breakpoints • Dedicated style-guide / component library ready for hand-off to developers • Clickable prototype that walks through the entire purchase flow To move forward, please share a couple of live ecommerce projects you’ve designed and a note on how you structure files for developer hand-off. I’m ready to begin immediately and aim to approve final designs within three weeks.