I want to breathe new life into my existing e-commerce site. Sales have plateaued and I can see from analytics that visitors drop off before completing checkout, so a fresh, conversion-focused UI/UX is the priority. The structure, product range and core platform will remain; what I need is a redesign that makes the shopping journey effortless on desktop and mobile, feels visually current, and reflects the brand’s personality. You would begin by auditing the live site to spot pain points, then translate those findings into wireframes and high-fidelity mock-ups (Figma, Sketch or Adobe XD are all fine). I’m open to new colour palettes, updated typography and refined micro-interactions—as long as the end result drives more sales. Deliverables I expect: • UX audit summary with clear, actionable insights • Responsive desktop & mobile mock-ups for all key pages (home, category, PDP, cart, checkout, account) • Clickable prototype to demonstrate user flow • Style guide covering colours, fonts, components and interaction states • Handoff file ready for developers, including assets and specs I’ll supply brand guidelines, current site access, product imagery and any analytics you need. If you have a track record in e-commerce optimisation and can show past redesigns that lifted conversion rates, I’d love to see them.