I run an e-commerce site that has suddenly become sluggish on the homepage and most product pages, and I need a fresh set of expert eyes to identify the bottlenecks and outline concrete fixes. Nothing major has changed on my end—no new plugins, extensions, or theme updates—so I suspect there may be deeper performance issues hiding in the code, database queries, image assets, or server configuration. Here’s what I’m looking for: an in-depth performance check using tools such as Google PageSpeed Insights, Lighthouse, or GTmetrix, followed by a concise plan of action I can implement (or that you can implement for a follow-up project). Please scan for render-blocking scripts, unoptimised media, caching gaps, and anything else that could explain the slowdown. Deliverables: • Diagnostic report that pinpoints the root causes, supported by metrics and screenshots • Prioritised optimisation checklist with clear, step-by-step recommendations • Brief summary of quick wins I can apply immediately, plus any longer-term improvements I’ll provide full site and hosting details once we start. Accuracy and clarity matter more to me than length—if you find only a single culprit, just show me the proof and tell me how to fix it.