I need a full university-level dissertation that examines how established YouTube creators build and sustain their branding and identity. The core research area is content-creation strategy, so every chapter should stay anchored to that theme rather than drifting into monetisation or pure engagement metrics. Scope of work – Turn an approved research idea into a complete dissertation, including proposal, literature review, methodology, data collection/analysis, discussion, and conclusion. – Focus exclusively on established creators; case studies must feature channels that have already achieved a sizeable, recognisable brand presence. – Ground the study in current academic theory while integrating platform-specific insights (YouTube Analytics, social media branding models, etc.). – Provide all citations in Harvard style and supply a reference list that can pass university plagiarism checks. – Deliver editable Word documents plus any data sets or code used during analysis (e.g., SPSS, NVivo, Python). Acceptance criteria 1. Research questions and methodology align with the stated focus on branding and identity. 2. Findings are supported by valid, clearly documented data sources. 3. Draft undergoes at least two revision rounds based on my supervisor’s feedback before final submission. If you have a strong academic background in digital media studies, branding, or a closely related field and can commit to a clear timeline, I’m ready to get started.