Upwork Job: Shopify (Dawn) Store Optimization — Metafield-Driven PDP System + Psychology-Based CRO + Apply to Existing Products Hi — I already have my Shopify store created and live in development. Dawn (Shopify OS 2.0) is installed, my policies are already written/added, and I’ve already added my product list and created the products inside Shopify. I’m hiring a Shopify developer to turn what’s already set up into a conversion-ready, scalable store with a metafield-driven product page system and polished product pages across my existing catalog. The core goal I want an expandable product-page architecture where I can: • add a new product • fill in metafields • assign the product template …and the product page renders correctly without more developer work. What I need you to do 1) Theme + UX polish (Dawn) Dawn is already installed. I need you to: • Polish global styling (typography, spacing, buttons, header/footer, announcement bar) • Ensure mobile is clean and fast (no layout issues) • Keep everything editable in the theme customizer (avoid hard-coded copy unless absolutely necessary) Done when: the site feels cohesive, “real,” and stable on mobile + desktop. 2) Homepage (lean but conversion-focused) Build a clean homepage using existing Dawn sections + light customization: • Hero (I’ll provide image/video) • 3 value props • Best Sellers collection • “How it Works” (3 steps) • Reviews teaser / social proof section • Shipping/returns clarity + guarantee note • Email capture (Shopify Email or embed) Done when: the homepage is persuasive, scannable, and easy for me to edit in the theme customizer. 3) Metafield-driven Product Page Template (most important) Create one flexible product template driven by metafields (a second template only if truly necessary—e.g., Kit/Bundle vs Standard). Metafields should power reusable PDP blocks like: • Demo video (optional) • What’s included (bullets) • How it works steps • Specs (simple key/value) • Age guidance / “who it’s for” • Sticky add-to-cart if Dawn supports it cleanly (or a lightweight equivalent) Please don’t overbuild advanced PDP features in this phase (no comparison tables, no complex cross-sells beyond basic related products). Done when: I can add a new product → fill metafields → assign template → PDP looks correct immediately. 4) Product pages for my existing products (apply + polish) I already created the products in Shopify — I need the product pages built out using your template and consistent CRO formatting. Scope here includes: • Apply the product template to my existing products • Populate the metafields for each product (using info already in the listing + what I provide) • Ensure product-page layout is consistent across the catalog (spacing, block order, clarity) • Basic product-page best practices: o clean descriptions (scannable) o “what’s included” clarity o obvious CTA o trust/reassurance microcopy where appropriate Important: In your proposal, tell me how many existing products your bid covers and your per-product rate for additional products if needed. 5) Collections + navigation (light cleanup if needed) If not already done, set up or refine scalable collections (rules-based where possible): • All Products • Kits • Refills/Add-ons • Bundles • Best Sellers • (Optional) Seasonal drops Add basic filtering using Shopify Search & Discovery if appropriate. 6) Psychology-based conversion elements (I’ll provide an example store/page too) I want CRO elements that are grounded in behavioral/consumer psychology—not gimmicks. Think: • Social proof done cleanly (placement + phrasing matters) • Risk reversal & reassurance (shipping, returns, guarantee clarity) • Perceived checkout security and trust cues in the right places • Persuasion principles applied ethically (clarity, authority cues, commitment/consistency, etc.) • Reduce cognitive load: tighter layout, fewer decisions, better hierarchy I will share an example store/page that matches the vibe I want. If helpful, you can use the references above as a shared framework (they’re the style of thinking I want applied). 7) Tracking (basic setup + proof) Set up basic tracking via Shopify’s built-in integrations where possible: • GA4 • Meta Pixel • TikTok Pixel Verify events fire through a test order: • view_item, add_to_cart, begin_checkout, purchase (and sign_up if email capture is present) Done when: you provide proof (screenshots are fine) that events fire during a test order. What I’m NOT asking for in this phase Don’t include these unless you explicitly propose them as optional add-ons: • Quiz / “Skill Paths” feature • Custom search results page overhaul • Post-purchase upsells • Server-side tracking (Meta CAPI / TikTok Events API) • Heavy custom apps or complex cross-sell systems Handoff (make it easy for you) I want the handoff extremely lightweight. Please provide only: 1. Theme backup (duplicate theme in Shopify) 2. A short bullet list: o how to add a product + fill metafields o which template to assign o where to edit homepage sections 3. A metafield map (metafield name → what it controls) No Loom/video required unless you prefer it. What I will provide • Brand direction (logo/colors) • Homepage hero asset • Product info needed to fill metafields (if anything is missing) • Example store/page for CRO direction When you apply, include • Your plan for the metafield-driven PDP template • How many existing products you’ll build out in your bid + your per-product rate after that • 2–3 Shopify OS 2.0 examples (metafields/templates preferred) • Your timeline and whether you prefer fixed price or hourly If you paste your proposed PDP section order (block-by-block) and the CRO elements you’ll implement on home + PDP + cart, that’s a plus.