FREELANCE PACKAGING DESIGN BRIEF Reference to Photos - White Box/Packaging is just a reference for how the shape of the packaging will be, ignore design Pink Mock Up - Is the look and feel I would like Brand: BBx Product: Daily Glow Pack (20ml Liquid Sachet) Category Positioning: Premium Daily Functional Nutrition Target Market: Female 25–40 (Primary), Southeast Asia) PROJECT OVERVIEW We are launching a premium 20ml liquid daily functional product. Packaging format: Custom bottle-shaped sachet (similar to Purest Co style) Flat-pack rigid box (sachets lie horizontally, not upright) 7-day, 14-day, and 30-day versions Objective: Create premium, printer-ready packaging that reflects a minimalist, science-forward yet feminine brand identity. DESIGN DIRECTION Brand Feel: Clean like AG1 Minimal outer box Slightly more expressive sachet Soft blush pink base Premium, not cute Instagrammable but mature No “cheap collagen drink” look Colour Direction: Blush pink (primary) Soft gradient depth White BB logo (exact file provided) Optional subtle warm gold accents (very minimal) STRUCTURE REQUIREMENTS A) OUTER BOX (Flat Lay Configuration) Reference competitor dimensions (30 sachet version): Length: 24.2 cm Width: 14.1 cm Height: 6 cm Box Type: Flip-top rigid box Magnetic lid preferred Internal tray divider Sachets lie horizontally Must design: Front Back Left Right Top Bottom Interior lid Interior tray layout All artwork must include bleed and trim marks. B) CUSTOM-SHAPED SACHET Structure: Bottle-shaped flexible pouch (not tube) 20ml capacity Approx. 14–18 cm height (final supplier specs to be confirmed) Must design: Front artwork Back artwork Seal margins Nutrition panel layout Usage instructions COPY POSITIONING We are NOT positioning this as a beauty supplement. Tone: Daily ritual Skin resilience Functional glow Smarter routine Working Product Name: BBx Daily Glow Pack Front Messaging Direction: BBx DAILY GLOW PACK The smarter routine for radiant, resilient skin. Functional pillars: Defend Brighten Nourish Avoid: Whitening claims Over-medical language Overly clinical supplement formatting Ingredient list will be provided separately. BB LOGO INTEGRATION (To be sent separately) Must use exact logo file provided White version Bottom right placement Integrated naturally into design Maintain clear spacing Must not look “stuck on” DELIVERABLES (MANDATORY) Final files must include: Editable Adobe Illustrator (.ai) CMYK format 300dpi Bleed + trim marks Layered artwork (background / text / dieline separate) Fonts converted to outlines Linked assets included Fully printer-ready files RENDERS & MOCKUPS (MANDATORY) Designer must provide: High-resolution product mockups (box closed, open, interior tray view) Sachet mockups (front + back) Lifestyle flat lay render E-commerce hero render 3D realistic product renders These are required deliverables. MILESTONE STRUCTURE Milestone 1 – Concept Approval (20%) Two full design variations (box + sachet direction) Upon approval of selected direction → 20% released Milestone 2 – Final Artwork Submission (60%) Complete finalized packaging artwork Finalized copy integrated (text to be provided) All views Printer-ready dielines AI files delivered Upon approval → 60% released Milestone 3 – Final Renders & Mockups (10%) High-resolution renders delivered Marketing visuals completed Upon delivery → 10% released Milestone 4 – Printer Adjustments Support (10%) Two-week support period after final submission Minor tweaks if printer requests technical adjustments Final 10% released after two-week window closes TIMELINE Concept designs: 7–10 days Final artwork: 10 days after concept approval Renders: 5–7 days after final artwork Total estimated timeline: 3–4 weeks DESIGNER REQUIREMENTS Must have: FMCG packaging experience Supplement / wellness portfolio Experience preparing printer-ready dielines Strong minimalist design aesthetic Bonus: Experience in Asian beauty / wellness market Experience designing rigid box packaging FINAL OBJECTIVE The packaging should feel: Premium Trustworthy Functional Soft but powerful Not gimmicky Not a “whitening drink” Not candy Not overly cute It should feel like a daily ritual product a woman proudly leaves on her vanity.