I’m ready to launch a new online shop and need a seasoned WooCommerce designer who can translate my brand into a sleek, conversion-focused storefront. The build must sit natively on WordPress using WooCommerce—other platforms like Shopify or Magento aren’t under consideration for this project. Here’s what I’m looking for: • Custom, responsive theme that reflects my visual identity (no off-the-shelf look). • Intuitive product catalogue and search experience. • Streamlined checkout flow configured with common payment gateways. • Core plugins installed and styled to match the site (cart, account area, shipping, taxes). • Basic SEO setup and performance optimisation so pages load quickly on mobile and desktop. • Clear hand-off: documentation or quick video walkthrough so I can add products and run promotions without extra help. Acceptance criteria: the site must pass Google’s mobile-friendly test, complete a full test purchase successfully, and maintain consistent design across Chrome, Safari and Firefox. If you have a portfolio of WooCommerce builds that demonstrate high-quality UI/UX, let’s talk timelines and next steps.