I need a web-based system that can track and serve ads much like ClixTrac, but tailored to my own requirements. The platform must handle both banner and video creatives, letting me upload new assets easily and generate unique embed codes for each placement. I need to send code to specific sites such as newspaper websites that they upload and I can monitor and track for impressions, clicks and conversions. Accurate audience targeting is essential. I want to set campaigns to fire only for specific countries or regions, refine them by key demographic traits, and layer on behavioural filters drawn from user interactions or past visits. On the measurement side, the dashboard should update in real time, displaying total impressions, clicks, click-through rates, and end-to-end conversion data. I should be able to export those metrics in CSV or PDF and schedule automated email reports. A clean admin panel, responsive UI, and solid API documentation will help me extend the tool later. Security, speed, and scalability are priorities; please outline your preferred tech stack and any open-source ad-serving frameworks you would incorporate. Deliverables • Fully functional web application hosted on my server • Source code with installation instructions • Brief video walk-through of the main features I’m happy to clarify anything that will help you scope an accurate timeline.