I’m a performance-marketing specialist focused on Meta Ads and Google Ads, and I need a WordPress site that instantly communicates that expertise while turning visitors into warm leads. The core deliverable is a polished Home page in a corporate-yet-approachable style: clean lines, confident typography, subtle motion, and a clear call-to-action that drives form submissions or calendar bookings. On that Home page I want an at-a-glance overview of my services, space for a featured success metric, and a concise credibility section (logos, brief testimonial quotes, or other social-proof elements you feel work within the design). Although the Home page is the priority, I’d also like you to frame the site so I can easily expand into dedicated About, Services, and Contact pages without a full redesign. Technical expectations • Build on a lightweight, well-supported theme or custom starter that keeps load times fast. • Gutenberg-friendly or compatible with a reputable page builder so I can update copy and swap case-study images myself. • Mobile-first layout, cross-browser tested, and tuned for Core Web Vitals. • Set up essential on-page SEO fields and integrate Google Analytics 4 so I can track funnel performance from day one. • Security basics (strong login URL, reCAPTCHA on forms, automatic backups) in place before hand-off. Acceptance criteria 1. Home page matches approved Figma or Adobe XD mock-up pixel-perfectly on desktop, tablet, and mobile. 2. Contact form sends to my business email and stores leads in the WP database. 3. All text, colors, and images editable via the WordPress backend with no code changes. If this sounds like a build you can execute with both design finesse and clean development practices, let’s talk timelines and your proposed approach.