Tradition Reinvented. Overview: We are launching a new restaurant concept that celebrates the rich heritage of grilled Kofta dishes while reimagining them through a modern, creative lens. The space must embody the soul of fire, flavor, and craftsmanship—where age-old techniques meet bold innovation. This project includes both interior design and shopfront (facade) design, with a unified brand identity that resonates with both Gen Z foodies. Objectives: Create a warm, immersive dining environment that evokes the primal allure of fire, smoke, and shared meals. Design a visually striking facade that captures attention, communicates the brand’s essence, and invites foot traffic. Balance tradition and modernity—honoring classic grilled meat culture while introducing a fresh, elevated aesthetic. Ensure functional flow for both customer experience and kitchen/service operations. Design Scope: 1. Interior Design Dining Area: Flexible seating for groups and individuals, with a mix of communal tables and cozy booths. Material Palette: Natural woods, charred textures, brushed metals, leather, and stone. Lighting: Warm, moody lighting with focal points over key areas (grill station, signature dish displays). Open Grill Concept: Optional semi-open kitchen or grill zone to showcase craftsmanship. Brand Storytelling: Integrate subtle visual cues (murals, textures, artifacts) that reflect the evolution of grilled cuisine. 2. Facade Design Shopfront Identity: Bold signage with strong typography and brand colors. Lighting: Strategic exterior lighting to highlight textures and signage at night. Materiality: Harmonize with interior—use fit type of materials give modernity to fit with generation z, with heritage identity Visual Impact: Design should stand out in both mall and street-facing contexts, adaptable to different locations. Target Audience: Gen Z and Millennials seeking bold flavors and Instagram-worthy spaces. Food lovers who appreciate culinary storytelling and craftsmanship. Deliverables: Moodboards and concept sketches 2D layout plans (interior and facade) 3D renderings (day and night views) Material and lighting specifications Signage and branding integration Adaptations for multiple contexts (mall, outdoor, apartment-level)