I run a pair of websites that deliver virtual health services and need a holistic SEO refresh so we can draw noticeably more qualified visitors. The scope spans every layer of search optimisation—on-page content tuning, off-page authority building, and the technical housekeeping that lets algorithms crawl and index us without friction. Here is what the engagement should cover: • A full-site audit that maps current rankings, uncovers on-page gaps, backlink health, and technical bottlenecks. • On-page optimisation—refining keywords, meta data, internal linking, and content structure to raise relevance for our core service lines. • Off-page strategy—ethical link-building, brand mentions, and any outreach that elevates domain authority within the telehealth niche. • Technical fixes—page-speed improvements, mobile friendliness, schema markup, crawl-error cleanup, and XML sitemap optimisation. • Traffic-focused reporting—clear, actionable metrics that track visitor growth over time. Proposals that highlight past experience delivering measurable traffic gains for health, wellness, or similarly regulated industries will stand out. If you already work with tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar, please reference that fluency so I can see how you’ll plug into our workflow.