I have already run a full analytics audit for our ecommerce store and documented every gap here: https://docs.google.com/spreadsheets/d/1SKlvBIEfd3gZvprZArFCF3i4bGY4AdgYH_04xcWTcic/edit?gid=672422299#gid=672422299 What I need now is a specialist who can turn those findings into clean, reliable tracking across Google Tag Manager, GA4, and our key ad platforms. I’m dealing with three main pain points—inaccurate data, missing events, and lingering integration issues—so the work goes beyond a quick tag tweak. Scope of work • GA4: eliminate “(not set)” traffic, repair broken parameters, and ensure all ecommerce events feed the correct revenue, item, and attribution data. • GTM: rebuild or streamline the container for web and app, including dataLayer pushes, server-side tagging where valuable, and version control. • Paid-social pixels: configure and QA standard + custom events for Facebook, Instagram, TikTok, and Snapchat so that PageView, AddToCart, InitiateCheckout, Purchase, and any custom funnel events fire with proper deduplication. • Cross-platform validation: compare real-time, debug, and raw event logs to confirm parity; provide screenshots or recordings as proof. • Handoff: concise implementation notes and a change log so my team can maintain the setup moving forward. I’m comfortable with an hourly engagement (USD 50+), but I expect an end-to-end solution: clean data in GA4, matched conversions in the ad platforms, and confidence that future campaigns track correctly. If you’ve solved similar multi-platform tracking challenges before, let’s talk.