My WordPress / WooCommerce store needs a full-spectrum SEO overhaul so it can climb noticeably higher on Google. I’m looking for someone who understands how on-page, off-page and technical factors interlock and can handle them all without handing the work off to multiple teams. Here’s the landscape • On-page SEO is overdue: product pages, category copy, headings and meta tags exist but were never written with keyword research in mind. • Off-page authority is thin: I have a handful of backlinks, none from high-authority, relevant domains. • Technical performance needs love: Google PageSpeed scores hover in the 60s on mobile, images aren’t fully optimized, and a few render-blocking scripts still slip through. The store is responsive, yet Core Web Vitals fall short of “Good.” Key things I want from you 1. A short discovery audit highlighting the most critical issues and quick wins. 2. Implementation of on-page improvements—keyword mapping, updated titles, meta descriptions and structured data for products. 3. A link-building roadmap focused on quality, contextual placements rather than bulk directory listings. 4. Technical fixes: caching configuration, script deferring, image compression, lazy loading, mobile usability tweaks and any other recommendations that surface during the audit. 5. A final report that benchmarks performance before and after, with plain-language next steps I can follow or re-hire you to continue. Please be comfortable working directly in WordPress / WooCommerce, and mention any preferred plugins or tools you rely on (e.g., Rank Math, Yoast, WP Rocket, Screaming Frog). If you have recent e-commerce case studies—or better yet, WooCommerce examples—feel free to point me to them. Once we agree on scope, I’m ready to provide full admin access and hop on a kickoff call so we can set realistic ranking and speed targets together.