I need a vibrant, on-brand Shopify store built from the ground up and ready to sell about 200 products. The core of the job is to design a colorful theme that feels lively yet still keeps shoppers focused on buying. Once the look and feel are locked in, each product—images, descriptions, variants, and tags—has to be uploaded and neatly organized into the right collections. Functionality matters to me just as much as design. Native customer reviews must be activated and styled so they blend seamlessly with the theme. I also want two custom features: intuitive product filters (think size, color, style) that help visitors find exactly what they need, and a streamlined checkout flow tailored to my requirements rather than Shopify’s default sequence. If you prefer a specific approach—Shopify Scripts, Flow, or a custom app—let me know; I’m open to suggestions as long as the end result is smooth and reliable. Deliverables • Responsive, colorful Shopify theme aligned to my brand • Upload, categorize, and optimize roughly 200 SKUs • Customer reviews section fully configured and styled • Custom product filter system across all collections • Custom checkout process that remains Shopify-compliant • Basic speed, SEO, and mobile optimization • Walk-through or short hand-over guide so I can manage routine updates on my own If live chat or wishlist integrations fit naturally with your workflow, mention them—though they’re not mandatory right now. I’m ready to move quickly, so please tell me your estimated timeline and any similar stores you’ve launched that showcase this kind of colorful aesthetic paired with custom functionality.