Project: Local SEO & On-Page Optimisation for Driving West Motor School Business: Driving West Motor School — one of Perth’s leading driving schools offering automatic, manual, and motorcycle lessons. Website: www.drivingwest.com.au Goal: We’re looking for an experienced Local SEO and On-Page Optimisation expert to boost our Google search rankings for key terms such as: driving lessons Perth, driving school Perth, driving instructor Perth, and related suburbs. Scope of Work: Improve overall website speed & Core Web Vitals (desktop + mobile) Perform on-page SEO optimisation (titles, meta tags, headings, image alt text) for: Home page, Areas We Service page, Suburbs page, and Book Now page only Update SSL certificate and ensure full HTTPS compliance Link Google My Business (GMB) suburb pages to their matching website suburb pages Suggest and implement SEO-optimised content structure for key landing pages Identify and fix broken links, redirects, and indexing issues Ensure schema markup and mobile responsiveness Set up and verify Google Analytics + Search Console tracking Provide review response strategy for GMB listings Deliverables: Step-by-step SEO improvement process Before & after SEO audit report Page-speed improvements Updated metadata + keyword strategy Linked GMB → Suburb Pages Local review management recommendations Ideal Candidate: Proven experience improving Local SEO rankings (preferably for Australian businesses) Strong understanding of Google My Business, PageSpeed Insights, and Search Console Ability to deliver measurable results and clear communication