I run an Android-only app aimed at the general public and, so far, the only growth lever I have pulled is in-app advertising. Installs have plateaued, so I’m ready for a fresh, data-driven push that combines smarter ad placement with organic tactics I have yet to explore. Here is what I need from you: • A concise growth plan that lays out the channels you recommend (Google Ads, Play-Store ASO, social media or anything else you find viable) and the projected cost-per-install range for each. • Full campaign setup and creative assets where required, followed by hands-on optimisation during the first four weeks. • Weekly reports that track impressions, clicks, installs and retention so we can quickly double-down on what’s working. Success will be measured by a clear uptick in daily installs and a sustainable CPI that beats what I’m currently paying inside other apps. If you’ve driven large-scale Android user acquisition before, let’s talk strategy and timelines so we can get this rollout underway.