I need a skilled WordPress developer/designer to build a complete author platform website on my domain builtbyfailures.com. The site is designed to grow a large engaged email audience and treat my upcoming book exactly like a startup MVP: release beta chapters, collect real reader comments and feedback, iterate publicly, and prove Product-Market Fit to top literary agents and major publishers. Please read and quote exactly based on the attached FULL Scope of Work (Revision 3 – March 13, 2026) below. I want a fixed-price bid only — no hourly. Final Scope of Work (SOW): Custom WordPress Website Development for builtbyfailures.com Revision 3 – March 13, 2026 – Fully Integrated Client: Pierre Project: Professional Author Platform Website on WordPress 1. Project Overview & Objectives The goal is to build a high-converting, professional WordPress website on the domain builtbyfailures.com that positions you as an authoritative public speaker and author. The site will focus on audience building through valuable, shareable content about failure, resilience, celebrity mistakes, and personal/prison experiences. There is no e-commerce or sales at this stage. The primary KPI is growing a large, engaged email subscriber database while creating strong audience engagement. The site treats “The Book” like a startup product: release MVP chapters, collect real reader feedback, iterate publicly, and achieve Product-Market Fit (PMF) before the final manuscript goes to publishers. This platform will demonstrate to top literary agents and major publishers that you already have a built-in, highly engaged audience, reducing their risk. Secondary goals: Establish credibility as an outstanding public speaker with direct booking capability. Drive organic traffic via SEO-optimized blog content. Encourage social sharing, comments, and community growth. Create a clean, motivational, honest aesthetic that reflects the book’s theme (raw failure stories turning into strength and success). 2. Project Goals & Success Metrics Audience Building & Engagement: Prominent email capture + interactive beta chapter feedback; aim for high opt-in rates and active comments. Startup-Style Book Development: Public MVP chapter releases with reader comments and structured feedback for real iteration and PMF proof. SEO & Visibility: Blog optimized for keywords like “celebrity failures,” “overcoming prison mistakes,” “resilience after failure.” Platform Proof: Clear stats placeholders, speaking inquiry system, social proof, and beta reader engagement data. Usability: Mobile-first, fast-loading (<3 seconds), accessible, easy for you (non-technical) to update. 3. Website Architecture & Pages (Minimum) All pages fully responsive, with consistent header/footer navigation. Use a modern page builder for easy future edits. Homepage (Hero-focused): Compelling tagline (e.g., “Built by Failures – Stories of Crushing Setbacks & Epic Comebacks”), author photo/video, book teaser, prominent newsletter CTA + lead magnet download. Featured blog posts + social proof. Floating “Hire Pierre to Speak” and “Join Beta Readers” buttons. About You: Your personal failure-to-resilience story, speaking bio, prison experience (handled sensitively), headshot. The Book – Beta Chapters (central audience-engagement & iteration hub – “Built by Failures: Beta Chapters – Help Shape the Book”): This is the startup-style MVP lab. Release chapters exactly like a tech product: start with Minimum Viable Product (first 3–5 chapters), collect real reader feedback, iterate publicly, and refine for perfect Product-Market Fit. Hero: Bold tagline (“Help Me Build This Book – Read Beta Chapters & Give Feedback”), book cover mockup, short video explaining the process, big “Join the Beta Readers” CTA (adds to special Mailchimp segment). Progress tracker dashboard (visual bar): “Chapter 1 – Released | X readers | Y comments” → updates automatically. Beta Chapter Library (grid/accordion): Each chapter as a card → click opens full chapter text (clean book-style formatting) OR PDF download. Built-in comment section (WordPress native) + dedicated per-chapter feedback form right below the text: “What hit hardest?” “What felt weak or confusing?” “Rate this chapter 1–10” (stars) “One thing you’d change for the final book” “Would you buy the finished book?” Form auto-tags leads in Mailchimp (“Beta Feedback – Chapter X”) and sends you notification. New chapter notifications signup. Clear messaging: “This is how startups win — I’m treating my book the same way. Your comments will literally shape the final version that hits shelves.” You publish new chapters as normal WordPress posts (categorized “Beta Chapters”) — they automatically appear on this page with feedback forms. Designer builds custom template so you can add chapters in under 5 minutes. Speaking & Media (direct booking engine): Speaker reel embed (YouTube/Vimeo) Downloadable media kit (PDF) Past engagements + testimonials Dedicated “Hire Me to Speak” inquiry section with custom high-conversion form: Full Name, Email, Organization, Event Date(s), Event Type, Audience Size, Preferred Topic(s) (dropdown), Budget Range (optional), Message Form sends to your email + adds to Mailchimp (tagged “Speaking Inquiry”) Success message + automated thank-you email with media kit Prominent “Book Pierre as Your Speaker” CTA button on every page (sticky/floating) that opens this form. Calendar placeholder (ready for Calendly). Stories / Blog: Main content hub with category filters, social sharing, related posts. Resources / Free Downloads: Lead-magnet page + widgets. Contact: Simple form. Legal: Privacy Policy, Terms of Service (email compliance focus). Footer: Newsletter signup, social icons, copyright. 4. Key Features for Audience & Email Database Growth Lead Magnet System: High-value free download (e.g., “10 Iconic Celebrity Failure Stories & Lessons Learned” PDF). Multiple opt-in forms everywhere + exit-intent popup. Email Newsletter Integration: Double opt-in, automated welcome sequence, Mailchimp segmentation (Beta Readers, Speaking Inquiries, General). Beta Chapter MVP System: Public releases with comments + structured feedback forms. Automatic notifications and segmentation. Speaking Inquiry Form: High-intent leads auto-tagged in Mailchimp. Social Integration: Share buttons, icons, embed options. Social Proof: Testimonials, subscriber counter, beta engagement stats. 5. Design Requirements Modern, motivational, honest aesthetic. Clean typography, high-quality imagery (failure-to-success visuals). Premium starter theme (Astra/GeneratePress) + Elementor Pro (or equivalent) for full custom design. Color palette and branding per your guidelines. Performance: Optimized images, caching, load time under 3 seconds. 6. Technical Specifications & Plugins Fresh WordPress install on your hosting. Required Plugins (or equivalents): Page builder: Elementor Pro Forms: WPForms Pro (for advanced speaking & per-chapter feedback forms + Mailchimp tagging) Email: Mailchimp for WordPress (or Brevo/MailPoet) SEO: Rank Math Pro or Yoast Performance: WP Rocket or LiteSpeed Cache Security: Wordfence Analytics: MonsterInsights (GA4) Other: Smush, Redirection, UpdraftPlus, Akismet Full SSL, sitemap, schema markup. Custom template for Beta Chapters so new posts auto-populate the library. 7. SEO, Analytics & Launch On-page SEO for all pages/posts. Google Analytics 4 + Search Console setup. Speed & mobile optimization (PageSpeed 90+). Launch checklist complete. 8. Content, Training & Deliverables Designer Responsibilities: Full installation, custom design, and development of all pages. Build interactive “The Book” Beta Chapter Library with auto-template and feedback forms. Set up all Mailchimp automations and tagging. Create one sample beta chapter page for testing. 1–2 hours training (recorded video) on publishing new beta chapters, updating forms, and site management. 30 days post-launch support. Client Responsibilities: Provide hosting/domain access, email marketing account, all text content, images, videos, PDFs, and first 3–5 MVP chapters. Approve designs and final content. Final Deliverables: Live website at builtbyfailures.com Admin login Training video + documentation All plugin licenses (if purchased) 9. Timeline & Milestones (4–6 Weeks) Week 1: Kickoff + design mockups Weeks 2–3: Build + integrations Week 4: Revisions + SEO Week 5: Training + testing Week 6: Launch + 30-day support 10. Assumptions & Exclusions You provide hosting and all content. Lead magnet PDF creation is yours (or separate). No custom coding beyond scope, no e-commerce, no membership site. Ongoing content creation and list management are yours.