I’m preparing to scale an Android app across Bangladesh and need a Google Ads specialist who can turn installs into a predictable stream. My single-minded objective is straightforward: drive as many quality installs as possible. I’d like the campaign to run both on YouTube (video action ads, in-feed, shorts) and directly in Google Play Store through an App campaign, so experience with UA/App Campaigns and video formats is essential. Keywords and audiences still need shaping—I’m not sure which phrases convert best for Bangladeshi users—so part of the job involves researching high-intent terms, refining language targeting (Bangla & English), and building custom segments. Creative assets are available, but I’m open to your guidance on new video cuts or static variations if you believe they’ll improve conversion rates. Deliverables • End-to-end campaign setup in Google Ads, covering both YouTube and Play Store placements • Data-driven keyword and audience plan tailored for Bangladeshi traffic • Conversion-tracking configuration (Firebase / Google Analytics for Firebase) to attribute installs accurately • Daily optimisation during the learning phase, then ongoing bid, budget, and creative tweaks for at least two weeks • Clear performance dashboard or weekly report highlighting CPI, retention, and next-step recommendations Acceptance Criteria An install volume uplift accompanied by a CPI that meets or beats industry averages for Bangladesh within two weeks of launch, backed by transparent reporting. If you’ve already managed successful multi-channel app campaigns inside Bangladesh, let’s talk about timelines and any assets you’ll need from me to go live right away.