I need a concise, carefully-curated set of 15 peer-reviewed journal articles published in 2025 that appear on Google Scholar and explore global soft-drink and other non-alcoholic FMCG brands from a brand-management angle, with a clear emphasis on brand innovation—especially brand-extension strategy supported by real-world case studies. Here’s how the work should look when it reaches me: • Every citation must show up in Google Scholar and display 2025 as the publication year. • The scope has to be worldwide rather than limited to any single continent or country. • Each paper must feature a case-study approach, not purely theoretical discussion. • Focus exclusively on soft beverages / non-alcoholic FMCG products; alcoholic brands are out of scope. • Summaries should highlight the innovation or extension strategy discussed while deliberately omitting specific brand names, examples, or niche jargon. Please deliver a document (Word or Google Doc) that lists the full scholarly citation for each article followed by a brief, neutral synopsis (three-to-five sentences) of its key insights into brand innovation or brand-extension management.